Cindy© is the all in one Ad Sales Solution that helps television, radio and digital publishers maximize the ROI of every advertising space.
Designed to streamline the entire monetization chain - from proposal to billing - Cindy© centralizes campaign planning, inventory management, pricing, scheduling, and digital ad server integration.
With automated workflows and real time visibility, Cindy© boosts team efficiency, prevents revenue leakage, and ensures higher performing ad campaigns across linear and digital platforms.
More revenue. Less complexity. Full control.
Combined Linear & Digital Ad Sales Management
Complete control of your advertising sales lifecycle.
Cindy© centralizes the entire ad sales process - from proposals to confirmed orders - providing a robust framework to manage campaigns, budgets, contracts, and customer relationships.
Key Benefits
• End to end campaign & order workflow (from proposal to billing)
• Support for barters, bundles, and multi currency contracts
• Integrated budgets, commissions, and contractual data
• Smart pre emption to protect revenue and optimize inventory
• Full traceability across advertisers, agencies, and brands
• Interfaced with Digital Ad Servers
Linear Inventory management & Ad Traffic
Full control of your linear ad inventory - from planning to delivery.
Cindy© structures, forecasts, and optimizes your linear advertising inventory, ensuring efficient planning across blocks, programs, and commercial breaks while streamlining daily Traffic operations.
Key benefits
• Long term forecasting via block based programming
• Automated creation of commercial breaks and segments (spots, billboards,…)
• Automatic pre emption & replacement to maximize available inventory
• Flexible spot placement modes (automatic, submission-based, manual)
• Real time load, availability, audience, and conflict visibility
• Dynamic synchronization with progamming solutions such as Louise© (programs & As Run logs)
Smart Spot Placement
Faster, smarter, and fully optimized spot scheduling.
Cindy© offers multiple spot placement methods to meet advertiser constraints and maximize inventory efficiency - while keeping full editorial control in your hands.
Key benefits
• Automatic placement based on audience targets and advertiser rules
• Submission workflows for building customized weekly plans
• Drag and drop manual placement
• Easy fine tuning of automatically generated solutions
• Optimized usage of inventory through automated adjustments
• Seamless alignment with scheduling data from Louise© or other programming solutions
Blocks & Breaks Programming
Structure your grid and secure long-term bookings with confidence.
Cindy© manages blocks, programs, and commercial breaks with automation tools that simplify inventory creation, segmentation, and long term reservation planning.
Key benefits
• Blocks enriched with audience, type, and program metadata
• Automatic generation of breaks and detailed segments
• Reliable long term booking and forecasting
• Break structure editing even after spot placement
• Seamless alignment with scheduling data from Louise© or other programming solutions
Monitoring & Calendar Interface
One calendar. Total visibility. Instant actions.
The Calendar Module offers a clear, user friendly visual overview of programming and sales status, enabling fast decision making and precise adjustments.
Key benefits
• Weekly grid showing all blocks, programs, and commercial slots
• Quick modifications via double click or drag & drop
• Advanced filters (availability, audience, conflicts…)
• Direct access to breaks, campaigns, and spot lists
• A central operational hub for Sales, Traffic, and Programming teams
Audience Management
Use audience insights to drive smarter scheduling and better results.
Cindy© imports and uses both estimated and real audience data from certified sources to enhance placement accuracy and post campaign analysis.
Key benefits
• Import of forecast and actual audience metrics (GRPs, reach, volumes)
• Automatic placement guided by audience objectives
• Reliable delivery and performance verification
• Easy comparison between planned and delivered audiences
• Improved campaign outcomes through data-driven decisions
Financial & Revenue Management
Automated invoicing and deep revenue insight - without the complexity.
Cindy© simplifies financial workflows with automated invoicing, risk control, and powerful revenue analytics, while connecting seamlessly to external systems.
Key benefits
• Automatic invoice generation and sales document management
• Credit limit monitoring and risk prevention
• Detailed revenue reports (turnover, commissions, performance)
• EDI interfaces + integrations with SAP, Oracle and more
• Reliable end to end financial governance
